Seth Godin and the Marketing of Sauerkraut

Seth Godin is probably best known as a marketing and business strategist, but I follow his blog (see link below) as a source of inspiration. Although he often writes about business topics, many of his posts contain ideas for personal improvement and change which often provides me with food for thought!

One example is the short post below. While it is specific to marketing, there is a lesson there for many of us! I hope you find it interesting and if you do, you can subscribe to his blog.

Marketing sauerkraut (by Seth Godin, JUNE 7, 2018)

“The story goes that James Cook brought fermented german cabbage with him on a long voyage, an innovative way to combat scurvy.

He knew that getting his sailors to eat this strange and stinky food was going to be difficult, particularly since scurvy is a long-term problem, not something you want to try to solve after you get it.

His answer was based on recognizing the power of status roles and is widely applicable:

For the first two weeks of the journey, only the captain and the officers were allowed to eat sauerkraut.

Demand creation through status roles has a long history, apparently.”

Link to the story above on Seth’s Blog HERE

Via Seth’s Blog

 


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©Jeffrey B. Ross – 2018 – JBRish.com



Disoriented on the Sandwich Express

We were recently out and about on a hiking trip and on the way we decided to stop to pick up some sandwiches for a meal later in the day. As we were traveling through one of the towns, we visited a supermarket to peruse their sandwich offerings.

This was part of the display of sandwiches which caught my interest.



Do you see why this might be a problem? The person who stocked the cooler with sandwiches put them upside down relative to the customer’s perspective. There were all sorts of head twisting and turning before I finally decided upon the Tuna Salad Croissant which, by the way, was quite good!

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Crafty Car Wheel Cover

I have to admit up front that I am not a “car person.” I don’t go crazy over cars and I hate to shop for new automobiles. I generally own a car until it can no longer be reasonably repaired. Prior to my Honda CRV being ruined by a distracted driver who plowed into the car’s rear, it had 230,000 miles.

I wash my car from time-to-time, but I am not a fanatic about it. To me, it is a tool to get me from place to place.

I do take very good car of the car mechanically! I think you get the picture.

That is why I found the car below quite interesting. That is a very pretty, colorful and crafty wheel cover. I have seen many interesting wheel covers, but they have always been the retail type. This definitely looks homemade.



The car does have a broken tail light, but I think it probably still feels special with such a fine “hoodie” for the spare!



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Photograph – St. Patrick’s Day Desert Style

A JBRish St. Patrick’s Day Photo



Celebrating St. Patrick’s Day Southwestern Style. We enjoy holidays in our unique Sonoran Desert manner!

 



Celebrating St. Patrick’s Day in the Desert


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Spring Buzz in the Sonoran Desert

In the Sonoran Desert spring is often like early summer in other locations in the United States with the temperatures often in the mid-70s to mid-80s. We often refer to this as the “sweet spot” since we don’t need heat or air conditioning for the most part. We do know what is ahead of us, but we enjoy this respite while it lasts.

Along with spring, we have some interesting developments. Our neighborhood has a number of horse stables and about two weeks ago, a young colt was born. Like many other babies, he can be very energetic one minute and flat out tired and sleeping the next.

Here is a short video of the youngster running around.

Today I passed the corral on the way home and the colt was nursing, but when I exited the car, he stopped. I decided to take a photo anyway.


The colt is on the left. The mother often stays rather far away, but was next to him this day.

The horse “next door” came over and I decided he needed to have his picture taken as well.



Another sign of spring is the plethora of bees we have on the few plants that are now blooming. We have a Mastic Tree (Pistacia lentiscus) that is loaded with very small flowers.



The morning I walked by the tree, the buzz was loud and persistent. I decided to record it, but it is only a shadow of the real sound as the iPhone has limitations. You can hear the bees in the sound clip below (raise the sound on your computer/device).

Unfortunately, I did not have my camera with me and I couldn’t capture the mass of bees all over the tree. They were flitting about too quickly for iPhone capture.

A couple of days later, I was able to take my camera outside in the afternoon, but the bees were not as numerous. I did take a few snapshots anyway.


The bee is hard to see, but it is inside the red oval.

I was able to capture another view with the pollen sack showing although once again, it is hard to see.


The head of the bee is by the yellow arrow. The pollen sack is at the tip of the red arrow.

We have already begun our spring/summer gardening chores and we are looking forward to sharing some of our experiences with JBRish readers. I hope your weather is looking more spring-like!

 

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JBRish reaches a milestone!

Admittedly JBRish is a very “small” website. The traffic has grown very slowly, but I do receive an average of 50 views a day. There are some days that far exceed that number and others that go down as low as the 30’s.


Early in the morning JBRish had 49999 views

It was exciting to see that JBRish.com was approaching the 50,000 view threshold and I caught the screen shot just in time!

This site is not monetized and is strictly a labor of love. The impetus for JBRish was my enjoyment of quotes, quips, photography, hiking and gardening.

Then one day I was trying to explain pickleball to a woman who was recovering from knee surgery. Pickleball does have some “unusual” rules and components and it was very difficult to give a complete description. The idea to include a pickleball page on my website was born. Not only do I use that page (and website) for general pickleball information, but it helps me to be a better USAPA pickleball ambassador.

I am happy to announce to JBRish readers that yesterday was a “red letter day” for us. We reached the 50,000 view benchmark. I know there are websites that have this many views every day or every few days, but this is a nice step for a personal blog like JBRish.


Arriving home from a variety of tasks, the 50,000 view threshold had been reached!

Arriving home from a variety of tasks, the 50,000 view threshold had been reached!

On the day I wrote about editing photographs taken with my Fuji X-T2 camera, the site received the most views, but I hope I can write another article soon that will top even that one. It will be hard, but it’s a worthy goal!

Thanks to all of JBRish readers, visitors, etc. I hope to continue to provide interesting information, quotes, quips, photography posts and of course, information about pickleball.


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©Jeffrey B. Ross – 2018 — JBRish.com



Amazing Picture of Cyclist’s Leg Veins

Many of us have probably had the experience of having blood drawn and having the technician ask us to make a fist. What does making a fist actually do? If you make a fist, it increases the prominence of the vein.

If pumping a fist does that, what can we assume happens to the legs of a cyclist in race such as the Tour de France?


Veins popping in the legs of a Tour de France cyclist.

Photo credit Via

See more pictures of cyclists’ popping veins HERE.

 

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Funny Pictures: Trees Eat!

With all of the intense weather, volcanoes, etc. we really don’t need any more proof about the power of nature. Mother nature does what she does sometimes in spite of the efforts of mankind.

One example of this is the behavior of trees. I have seen examples of this when I have been hiking, but I haven’t seen any as extreme as the one pictured below.



A tree face created by nature’s indomitable will!

If you want to see more examples of trees growing in unusual places and around man’s barriers, check out BuzzFeed’s 17 Trees That Love Eating Almost As Much As You Do

 

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Chrismukkah Unique Gift Wrapping Idea

If you give gifts to a couple that has one Christian partner and one Jewish partner, here is a unique way to wrap a present that supports the celebration of Christmas and Chanukah combined.


Christmas and Chanukah combined (Chrismukkah) wrapping paper

I thought this was very inventive and an interesting way to celebrate the holidays under the circumstances described above! Kudos to the creative talent who thought about this unique style of wrapping holiday gifts.

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Phoenix Art Museum – Tire Totem

We are in the weather sweet spot in the North Phoenix area and multitudes of people flock to the desert to find relief from the cooler, colder and drearier environs of the northlands. With this influx of “snowbirds,” a number of our friends and relatives arrive on an annual basis and many of them are repeat visitors.

We often face the challenge of providing interesting adventures for them. One of the places we look to is the Phoenix Art Museum. Compared to other major metropolitan areas, I think Phoenix is somewhat small, but the culture offerings are significant.

Our most recent guest is an artist and art student so naturally we gravitated toward the museum. During this visit, we focused on contemporary artists.

One installation I found particularly interesting was created by Mexican artist, Bestsabé Romero and was titled Columna interminable (Endless Column), 2015. The piece was constructed from rubber tires and gold leaf.


Tire column representing migration of ancient civilizations

The work focuses on the theme of migration which connects well with the idea of tires. There are a total of seventeen tires with various designs representing cultures from “pre-conquest North, Central, and South America…”


A section of the tire column representing the Aztec and Hohokam cultures

The snake in the topmost tire in the photo above is from the Aztec/Mixtec societies of Mexico while the oval shaped symbols just below are from the Hohokam of Arizona.

In the picture below, the dancing figures with headdress were drawn from the Wari or Moche of Peru with the abstract design below representing the Mimbres from New Mexico.


A section of the tire column representing the Wari, Moche and Mimbres cultures

I was intrigued by the use of materials and the beauty they created using an item that has historically populated landfills worldwide. The ingenuity and creativity of Bestsabé Romero is to be admired.

I recommend a trip to the Phoenix Art Museum if you are visting the Valley of the Sun. They have paintings from nearly every genre of art including the masters. There are numerous galleries that are sure to satisfy almost all guests.

Read more about the Phoenix Art Museum HERE

PSThey have one of the best art museum gift shops I have seen and I have seen quite a few!

 

NOTE – All photographs were taken with an iPhone 5 and represent works by the artists named in the stories. All work is copyrighted by their creator and is presented here strictly for educational and illustrative purposes.

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All original content on this blog is copyrighted by Jeffrey B. Ross with ALL Rights Reserved. While reference links back to JBRish.com are appreciated and encouraged, please acquire approval for any reproduction of original content from this website.

©Jeffrey B. Ross – 2017 – JBRish.com