SignEdge: Schild Estate Barossa Valley Shiraz Wine Label

Part of the story of the award winning wine label pictuerd below from the Schild Estate Winery website:

“The striking new labels for Schild Estate wines have won a prestigious DOUBLE GOLD at the San Francisco Label Design Awards. This striking label features the gnarled hands of Ed Schild, holding Barossan dirt. The clarity and texture of the image perfectly captures the family’s sense of place, and its commitment to crafting authentic wines. The GMS also won Individual Gold and Gold Series awards whilst the Cabernet Sauvignon won Individual Sliver. Each new label represents a member of the Schild family, or a long held family emblem, sharing special family stories with consumers.”

“Schild Estate Barossa Valley ShirazWine Label”

See more wine labels by Schild Estate Here

Schild Estate Wines, 1 Lyndoch Valley Road, Lyndoch SA 5351 Australia originally published this post

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SignEdge: 19 Crimes Wine Label

At one point in British history, prisons were becoming so overcrowded that the practice of “transporting” criminals out of Britain to other places arose. This wine label pays homage to this practice and ostensibly refers to 19 crimes, if committed, would get the perpetrator transported to primarily to Australia.

We recently had a bottle of 19 Crimes wine!

19 Crimes Wine Label
“19 Crimes Wine Label”

On this label is the criminal, John Boyle O’Reilly who is a main character on the 19 Crimes website as they tell his story through a series of slides.

Here is the narrative of one slide from the 19 Crimes website:

“Sometimes the good intentioned get into no good situations. Such is the story of John Boyle O’Reilly. Irishman by birth. Poet and activist by passion and trade.

In 1867 John Boyle O’Reilly was banished from England to Australia on the Hougoumont – the last ship to transport convicts to the down under British colony. He was sentenced to 20 years of servitude for his role in the Fenian Conspiracy – an uprising against British rule in Ireland.”

This seems like the same public domain picture from the Wikipedia website that shows Mr. O’Reilly as well:

Wikipedia Picture of Criiminal John Boyle O'Reilly of 19 Crimes
“Wikipedia Picture of Criminal John Boyle O’Reilly”

The cork denotes which crime was being punished.

19 Crimes Wine Cork - The Crime
“19 Crimes Wine Cork – The Crime”

With the name of the winery on the other side of the cork:

19 Crimes Wine Cork - The Other Side
“9 Crimes Wine Cork – The Other Side””

The winery’s website keeps with the dark theme and is beautifully executed. They have created a YouTube video which is presented below. NOTE – YouTube lists this as an unlisted video which may not be advisable to “share,” but I think this is an error since it is part of their marketing scheme. If this is an inappropriate embedded video, please let me know via comment and I will adjust the web page appropriately upon further verification.

19 Crimes – “The Banished” Video

From the YouTube website

“Published on May 29, 2015

The men featured on our wine labels are not those of fiction. They were flesh and blood. Criminals, artists and scholars. In history, they share a bond – receiving “punishment by transportation” for violation of one of 19 crimes and becoming the first settlers of a new nation.”

Additional Information:

A list of the 19 crimes can be found HERE:

More history about the transportation of criminals: originally published this post

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SignEdge: Freakshow Wine Label

In the United States, as in many countries around the world, we have a robust marketing estate that hires some of the best minds to create advertisements that will attract our attention and hopefully motivate us to purchase their particular service or product.

I fully appreciate and understand that there are some down sides to our focus, some would say extreme focus, on advertising and marketing. There is, however, at least one important advantage and that is the unleashing of creative talent.

There are a multitude of creative, innovative and beautiful works of art masquerading amidst the advertising abundance we see on a daily basis. I intend to present some of those images I believe showcase this talent and artistic vision even when used for the mundane purpose of marketing.’s new category SignEdge will present some of my choices and I hope you will feel free to send me your selections of great art in advertising and marketing either in a comment below or via email: jeff AT jbrish DOT com

To begin, let me share with you one of my recent finds:

Freakshow Wine Label created by Lodi, CA artist Ben Moren

Freakshow Wine Label
Picture Courtesy of Wine Openers See LARGER image HERE:

Freakshow is a product of Michael David Winery and is a full-bodied and quite delightful Cabernet. Needless to say, the label is an attention grabber and I believe I read somewhere that it is the largest, non-repeating wine label ever created. If you look at it carefully, you will note that the scene follows completely along the curvature of the bottle.

While this is a story about the artwork and the label, I recognize that some of you may now be interested in finding out more about the wine. Here is one typical review by Dennis Sodomkaof the August Chronicle

“The Freakshow label pays homage to oldtime freak shows found in carnivals with a label that looks like the Beatles’ Sgt. Pepper’s Lonely Heart’s Club Band album. You could spend a long time exploring the oddities on the label.

I would rather drink the wine, because it is a treat.

In the glass it is a beautiful deep-purple color, with pleasant aromas of plums, licorice and cedar. With the first sip, the fruit explodes in your mouth; there is no restraint, no waiting for the wine to open. I tasted black cherry, plum and a hint of spice. It has a medium finish and very little dropoff in flavor. We finished the bottle two days after opening it, and it still was bright and full of ripe fruit.”

According to Benito’s Wine Review the following people appear on the label:

  • Fedor Jeftichew known as Jo-Jo the Dog-Faced Boy
  • 8’3″ Canadian giant Edouard Beaupré
  • conjoined twins Daisy & Violet Hilton
  • I suspect Harry Houdini is also included along with a dancing bear, a bearded lady and a tattooed lady

*If you can identify any others with appropriate verification, let me know and I will include them in the list.

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