SignEdge: Prisoner and Blindfold Wines

Blindfold Wine Label

The Prisoner Wine Company has some unique labels for their wines. A marketing student could develop an interesting thesis discussing the popularity of wines based on their labels. Do colorful labels attract more purchasers? Do macabre labels attract buyers? Do the names of the wines grab attention?

Yesterday I spotted a wine called Blindfold. The label appears to be of a man tied to a post being readied for execution. The label may be thought more suitable for a red wine while Blindfold is a white blend.

Blindfold Wine Label

“They thought if he couldn’t see the world, then he wouldn’t make his mark. But a blindfold won’t hold him back. It just heightens his other senses. And whether they like it or not, his resilience will leave a lasting impression.”

From the Tasting Notes:


In establishing our own spin on a white blend, we seek out interesting Rhône and aromatic varietals that nicely complement a classic Chardonnay base. We partner with growers dedicated to cultivating alternative varietals in their outstanding vineyard sites to create an intriguing wine with bold flavor.”

The Prisoner Wine Company, has a self-named red companion wine called The Prisoner.

Prisoner Wine Label – courtesy of

“The Prisoner crossed a line. He spoke out of turn. He took a stand. His brazen actions bred consequences. But while his chains may hold his weight, his mind wanders unrestrained. For he remains unapologetically bold.”

From the Tasting Notes:


The Prisoner was inspired by the “mixed blacks” first made by the Italian immigrants who originally settled in Napa Valley. The Prisoner is now the most recognized Napa Valley red blend, leading the resurgence of interesting blends by incorporating Zinfandel with the unlikely”

I have written about other wine labels and companies (see the link below) that I found somewhat unique. Would you be attracted to try the wine by these particular labels? Feel free to leave your thoughts in a comment below.



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©Jeffrey B. Ross – 2017 – originally published this post

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