Seth Godin and the Marketing of Sauerkraut

Seth Godin is probably best known as a marketing and business strategist, but I follow his blog (see link below) as a source of inspiration. Although he often writes about business topics, many of his posts contain ideas for personal improvement and change which often provides me with food for thought!

One example is the short post below. While it is specific to marketing, there is a lesson there for many of us! I hope you find it interesting and if you do, you can subscribe to his blog.

Marketing sauerkraut (by Seth Godin, JUNE 7, 2018)

“The story goes that James Cook brought fermented german cabbage with him on a long voyage, an innovative way to combat scurvy.

He knew that getting his sailors to eat this strange and stinky food was going to be difficult, particularly since scurvy is a long-term problem, not something you want to try to solve after you get it.

His answer was based on recognizing the power of status roles and is widely applicable:

For the first two weeks of the journey, only the captain and the officers were allowed to eat sauerkraut.

Demand creation through status roles has a long history, apparently.”

Link to the story above on Seth’s Blog HERE

Via Seth’s Blog

 


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©Jeffrey B. Ross – 2018 – JBRish.com



Crafty Car Wheel Cover

I have to admit up front that I am not a “car person.” I don’t go crazy over cars and I hate to shop for new automobiles. I generally own a car until it can no longer be reasonably repaired. Prior to my Honda CRV being ruined by a distracted driver who plowed into the car’s rear, it had 230,000 miles.

I wash my car from time-to-time, but I am not a fanatic about it. To me, it is a tool to get me from place to place.

I do take very good car of the car mechanically! I think you get the picture.

That is why I found the car below quite interesting. That is a very pretty, colorful and crafty wheel cover. I have seen many interesting wheel covers, but they have always been the retail type. This definitely looks homemade.



The car does have a broken tail light, but I think it probably still feels special with such a fine “hoodie” for the spare!



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All original content on this blog is copyrighted by Jeffrey B. Ross with ALL Rights Reserved. While reference links back to JBRish.com are appreciated and encouraged, please acquire approval for any reproduction of original content from this website.

©Jeffrey B. Ross – 2018 – JBRish.com